"Not Everything Obvious Is Right"
25+ years building businesses, leading teams, and challenging conventional wisdom. Currently running a startup in India while sharing real insights from the field.
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"Sometimes destroying your own success prevents others from destroying you."
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Real stories and lessons from the field
How 50 employees built a $19 billion company by rejecting conventional wisdom about advertising, venture capital, and growth hacks.
Learn about LJ's 25-year journey building businesses and the contrarian thinking that led Netflix to kill its own successful DVD business.
LJ sharing contrarian business insights with students at Indian Institute of Foreign Trade, challenging conventional business thinking.
Real stories and contrarian wisdom across business, startups, current affairs, and life
WhatsApp's 50 employees vs. traditional companies with thousands. How addition by subtraction creates focus and eliminates bureaucracy...
How refusing VC money and rejecting advertising led to a $19 billion exit. Sometimes saying no is the best strategy...
Why ignoring growth hacks and focusing on product quality creates lasting value. The anti-growth hack approach...
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